Why Latham?

With more than 60 years of experience, Latham is the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand. At Latham, you are joining a strong network of professional pool builders across the country who get the tools and resources they need to run a successful business.

“Latham does things to help my business that other manufacturers don’t. They really know how to help us grow. It’s been incredible.”
Pool dealer, Plano, TX

Latham Pool Map

Dealer Benefits

Receive unmatched support and essential resources. From training and sales literature, to programs and marketing support, we ensure a fulfilling and profitable pool selling experience. You will sell more pools when you’re selling Latham pools.


Latham has a full offering of the best built pools and components on the market. We stand behind our products with stringent quality controls, third-party testing and the strongest warranties in the industry.

Fiberglass Pools

Fiberglass Pools

Why fiberglass? It’s durable, low-maintenance, affordable, customizable… and it’s beautiful. Latham offers a number of shapes and brilliant colors, so you can help your customers transform their backyards into the ultimate outdoor sanctuary. We offer the strongest, longest warranties in the business… backed better because Latham pools are built better.

Read More About Fiberglass Swimming Pools
Steel & Polymer Wall Pools

Steel & Polymer Wall Pools

Latham vinyl liner pools are specially engineered to deliver maximum quality at minimum cost. Constructed using innovative, long-lasting materials, vinyl pools harness cutting-edge technology to withstand sunlight, water, and chemicals. That means less time your customers have to clean their pools — and more time enjoying them.

Read More About Steel & Polymer Wall Pools
Vinyl Liners

Vinyl Liners

From mosaic and geometric designs, to bold solid pool liner colors, to patterns inspired by nature, Latham carries a variety of the most popular above ground and inground pool liner patterns. And with our patented Ultra-Seam technology, which comes standard on all of our pool liners, your customers will never see an unsightly seam again.

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Safety Covers

Safety Covers

At Latham, we carry all types of swimming pool protection covers to fit every budget and taste, including solid, mesh, and automatic options.

Read More About Safety Covers

Training & Field Support

Latham offers comprehensive factory training programs and hands on boot camps that combine sales and product expertise, technical support and installation assistance.

Lead Generation

Our robust digital marketing and best-in-class website generates leads and brings consumers to you through Search Engine Optimization (SEO), pay per click and paid social campaigns.

Latham Lead Generation

Marketing Support

We provide product literature to dealers, cutting edge digital marketing and co-branded opportunities that include signage and direct mail campaigns.

Programs & Incentives

We reward our dealers with incentive-driven programs based on loyalty and Latham purchases.


We understand buying a pool is a serious commitment, and Latham has partnered with top industry financing companies to provide ease and peace of mind.



Become A Latham Independent Builder

To learn more or to become a dealer, please fill out the following: