Latham Pools for New Home Construction

Every New Home Deserves a Dream Backyard

Today’s buyers want more than a home. They want a lifestyle. Latham Pools for new home construction gives your buyers premium backyard living that sets your communities apart, lifts buyer satisfaction and grows your business.

Largest manufacturer of inground pools in North America
Fiberglass pools can be installed in as little as 2 to 3 weeks
Lifetime structural warranty for everyone’s protection

Compare Program Options

Connect with a Homebuilder Specialist to Learn More

Find out about program options in your area.

Your request goes straight to Roman Berry, our National Sales Manager.

Slide 1 of 1

Why add a pool to home construction

Meet Homebuyer Demand for Outdoor Living

Elevated outdoor living is one of the most wanted features among homebuyers. Adding a pool to the homebuying process creates a complete homeowner experience and raises the value of your properties.

The bottom line

Unlock new revenue opportunities

Include premium inground pools in new construction to increase revenue, speed up sales and raise buyer satisfaction.

Differentiate your communities

Offer an amenity that helps your homes stand out in a competitive market.

Enhance buyer satisfaction

Deliver an elevated turn-key backyard experience.

Streamline the home-buying journey

Create a smoother path for buyers who want a pool with their new home.

Strengthen community appeal

Showcase lifestyle-focused amenities that resonate with today’s buyers.

Our Partners

New Home Construction Partners

We partner with leading home builders across the country to bring resort-inspired outdoor living to new home communities. From regional home builders to national organizations, our partnerships help create communities that deliver the lifestyle today’s buyers are looking for.

Why Home Builders Partner with Latham

As America’s leading pool manufacturer, we’ve spent decades helping homeowners create backyards where families connect, relax and make memories. Our experience, manufacturing capabilities and builder-focused approach make us a trusted partner for home builders.

Request a Consultation

National manufacturing footprint
Industry-leading pool expertise
Broad selection of pool designs
Dedicated home builder support
Extensive dealer and installer network

For your team

Support through planning and implementation
Resources built for sales and design center teams
A nationally recognized pool brand
Flexible program options
Marketing support and promotional assets
Fewer delays, fewer disruptions and fewer warranty concerns

For your buyers and business

A better homeowner experience
Lifestyle-focused community differentiation
A streamlined pool purchasing process
Added revenue at the point of sale
A trusted network of installation partners
Long-term partnership support

Fiberglass Training Programs

Build Your Competitive Edge at Latham Builder Boot Camps

Latham Builder Boot Camps prepare you to meet homeowners’ growing demand for fiberglass pools. Learn why fiberglass keeps gaining market share and how partnering with Latham sets your business apart.

Our experts cover installation from planning and excavation to plumbing, decking, and coping, plus premium features like safety covers, LED lighting, and integrated spas that add project value. You’ll leave with proven best practices and the support to grow your fiberglass pool business.

Program Options

Three Ways to Partner with Latham

Buyers are different in every market. Select the right model(s) that work for your plans and homebuyer preferences.

Installer Network

Preferred Partnership

Offer Latham pool to your buyers, installed by trusted pool builders in your market.

Standardized discounted pricing on select pool models
Rebates for each home where a pool spa is selected and installed
Introductions to reputable pool installers in your markets
Installation support from a Latham representative
Parade of Homes, design center and model home support

Best for: home builders who want pools on then menu without adding a trade.

Ask about this program

Limited Openings: AZ, TX, FL

Model Home Pilot

A complete Latham pool system installed in a new or existing model home, at no cost to you.

Fully installed pool system with equipment and selected options
Preferred pool builders and onsite installation support
Sales center and design center materials
Shareable tracking for added home sales, margin, competitive wins and cycle times.

Best for: home builders ready to showcase a pool in a model home. Qualification criteria apply.

Ask about this program

In-House Installation

Homebuilder Alliance

Bring pool installation in-house and increase profit on every home.

Preferred wholesale pricing on pool shells, direct from Latham
Boot camp workshops to learn pool installation
Schedule installs near home completion to control cycle timese
Preferred installing partners and onsite support

Best for: home builder s who want full control of the backyard. Approved installers follow Latham installation standards.

Ask about this program

Fiberglass Advantage

Pools Buyers Want, Installed in Weeks.

Our fiberglass pool, built with Advanced Composite Technology, fit the pace of new construction: fast to install, easy to maintain and backed for life.