Atlantic City Trade Show
Thank you for your interest in Latham!
Latham is the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand. With nearly 65 years of experience, Latham offers pools that fit every budget and style preference. From ultra-strong, maintenance-free fiberglass in more than 60 designs, to vinyl-liner pools that let homeowners customize their pool right down to the hue of the water, plus safety covers that protect loved ones, Latham is The Pool Company.
Latham’s family of products bring together the best in fiberglass, vinyl liners, automatic safety covers, winter safety covers and accessories. Find out more below about the latest innovations and what’s new for the 2025 season.
Measure
Pool measuring innovation by Latham Pools. We’ve brought measuring liners and covers into the digital age. An intuitive, proprietary measuring solution that simplifies the liner and cover measuring process.
- One user. One device. No bending. Lightning fast results.
- Under 1hr Complex Pools. Under 30m Standard Pools.
- Measure smarter. Measure faster.

New 2025 Fiberglass Pool Models
Our Shape Your Life campaign for new fiberglass designs appeals to consumers’ emotional and rational sides. Campaign highlights benefits of different features while also providing inspiration for backyard design. We help consumers envision how our pools it into their life – for every family member and every backyard style.
Plunge Pools
Fun-sized pool. Full-sized fun.
- Just enough pool.
- Available in four different designs, tailored to fit your backyard.
- Swift installation, instant satisfaction.
Capitalizing on growing consumer interest in smaller – or – plunge pools, Fun Size Pool, Full Size Fun campaign shows consumers how to add a touch of luxury and sophistication to their backyard, regardless of budget or property size. Leaning heavily into social media to drive message and Latham’s competitive advantage of offering more choice based on budget and preference.
The Attendant
Latham Pools integrated app
- Informed decisions for a household budget.
- With the latest in automation innovation!
- Create the ideal atmosphere.
- With Latham, pool ownership has never been easier!
Ultra-Seam®
- Proprietary seams proven stronger.
- Virtually invisible floor and seams for a flawless finish.
- A look your customers will love!
With over 750,000 installs, Ultra-Seam® technology is tested and proven to be the industry’s strongest seams you’ll never see.
Coverstar
Automatic pool covers
- No matter the pool type or shape, we can cover it.
- Industry-leading dealer training programs and remote support.
- Field support including installation.
- Engineered for fast installation.
Pro Advantage
The Latham Pro Advantage program is our rewards system, reimagined.
- Reward dollars earned through Latham Pool Product purchases.
- Marketing Support to help grow your business.
- Cash rewards available.